Easy wins. Everybody wants them, right? Especially when it's your job to attract more traffic through search engines and you're working to improve search engine optimization (SEO). The challenge is that algorithms are a moving goalpost – and hey, let's not sugarcoat it: SEO is hard.

Just when you think you have it all figured out, the algorithm does an inconvenient reshuffle. (We're looking at you Google 2023 core update!)

And yet, even with this difficulty, you can still target some easier areas of SEO. We've highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines.