Marketing Automation: What it Takes to Make the Switch
Posted Dec 1, 2023 • 3 min read
Marketing Automation: What it Takes to Make the Switch

Considering a new marketing automation platform? You're not alone. 23% of companies switched their provider in 2022!

Unnecessary complexity and low utilization are driving the "Big Switch." Marketing orgs only use 33% of their martech capabilities.

Is it time to make a switch?

Signs You Need to Consider a Switch
Do any of these sound familiar? If so, you may need to join the 23% who switched.

Painful to use
Poor integrations
Your growth means higher costs
Lackluster support
Unexpected upcharges
Slow innovation/improvements
Don't Call it a Migration: Switching Providers Without the Pain
Migration sounds intimidating. The truth is, you can probably switch without a full migration. Consider these paths to a better marketing automation future.

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