Artificial intelligence (AI), an inevitable part of our lives now, can actually be the answer to keeping pace with your customers' ever-increasing demands.

Keeping your customer happy requires going beyond the transactional nature of a deal. Building this relationship, however, can be challenging.

An AI-powered customer relationship management (CRM) system might just be the solution.

When adopted, it is not just a data reservoir but an independent, virtual sales assistant. For example, AI can provide customer-specific recommendations with the help of smart assistants, which can provide a personalized experience to the customers and keep them engaged.

So let's learn more about how you can use AI in CRM to engineer the perfect customer connection.