In 2017, OYO began scaling at a rapid pace with 10 million+ downloads and steady expansion, particularly internationally.

Today, their marketing team is made up of 3 big, separate teams who run the marketing for different regions.

We were looking for a solution that would inform and empower us about our marketing efforts. Even though we had a mature app (with millions of installs), we were finding it tricky to gather and visualize our paid marketing data. We needed to clearly see all the right metrics to effectively understand our spend and make the right growth optimizations.