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Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite

Article

Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite

iOS alternate payments: court tells Apple not to block alternate payment messaging

Article

iOS alternate payments: court tells Apple not to block alternate payment messaging

SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now

Article

SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now

How to optimize your ASA performance with ASO

Article

How to optimize your ASA performance with ASO

Mobile user acquisition and CTV: the 4 biggest obstacles

Article

Mobile user acquisition and CTV: the 4 biggest obstacles

Multiple app stores 2025: welcome to the multiverse of marketing

Article

Multiple app stores 2025: welcome to the multiverse of marketing

Singular ROI Index 2023: the best ad networks of the emerging era of privacy

Article

Singular ROI Index 2023: the best ad networks of the emerging era of privacy

Welcome to the seventh-annual Singular ROI Index

Article

Welcome to the seventh-annual Singular ROI Index

Generative AI for marketing: 10 tools for app growth

Article

Generative AI for marketing: 10 tools for app growth

75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers

Article

75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers

Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds

Article

Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds

How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts

Article

How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts

ROI Index 2023

Article

How to transition to SKAN 4: guide

Article

How to transition to SKAN 4: guide

Bad ads: when the tragedy of the commons meets mobile advertising

Article

Bad ads: when the tragedy of the commons meets mobile advertising

Marketing ETL: why marketers need to give a damn about authentic ETL

Article

Marketing ETL: why marketers need to give a damn about authentic ETL

Privacy Sandbox on Android beta launched: here we go

Article

Privacy Sandbox on Android beta launched: here we go

Creative optimization 2023: marketers' questions answered

Article

Creative optimization 2023: marketers' questions answered

Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic

Article

Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic

Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted

Article

Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted

5 billion ad events show that fewer than 1% of Android users opt out of personalized ads

Article

5 billion ad events show that fewer than 1% of Android users opt out of personalized ads

SKAN 4.0 strategy: how to transition from SKAN 3

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SKAN 4.0 strategy: how to transition from SKAN 3

Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun

Article

Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun

Singular is now an AWS for Advertising & Marketing official featured partner

Article

Singular is now an AWS for Advertising & Marketing official featured partner

Imagining a world with third party app stores on iOS: 16 implications

Article

Imagining a world with third party app stores on iOS: 16 implications

Mobile marketing podcasts: the top 10 right now

Article

Mobile marketing podcasts: the top 10 right now

User acquisition 2023: 12 insights from 5 mobile experts

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User acquisition 2023: 12 insights from 5 mobile experts

The Singular SDK is now SKAN 4 ready

Article

The Singular SDK is now SKAN 4 ready

Oyo: Scaling growth with 1 single source of truth

Article

Oyo: Scaling growth with 1 single source of truth

Mobile games user acquisition strategy 2023

Article

Mobile games user acquisition strategy 2023

Privacy Sandbox for Android due date: Google teases us with an arrival announcement

Article

Privacy Sandbox for Android due date: Google teases us with an arrival announcement

Media mix modeling for mobile marketers: the Singular kickstarter guide

Article

Media mix modeling for mobile marketers: the Singular kickstarter guide

How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)

Article

How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)

17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff

Article

17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff

Apple Podcast Ads could be a multi-billion business by 2030

Article

Apple Podcast Ads could be a multi-billion business by 2030

8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular

Article

8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular

SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)

Article

SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)

Scaling iOS growth with SKAN 4: How Singular will help Scaling iOS growth with SKAN 4: How Singular will help

Article

Scaling iOS growth with SKAN 4: How Singular will help Scaling iOS growth with SKAN 4: How Singular will help

iOS 16's Live Activities offers huge new engagement and retention opportunities for app developers

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iOS 16's Live Activities offers huge new engagement and retention opportunities for app developers

Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now

Article

Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now

4 ways to make mobile ad creative that doesn't suck, from Craftsman+ CEO Alex Merutka

Article

4 ways to make mobile ad creative that doesn't suck, from Craftsman+ CEO Alex Merutka

Customer and user data security and privacy at Singular

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Customer and user data security and privacy at Singular

Apple releases iOS 16.1 beta ... without SKAN 4

Article

Apple releases iOS 16.1 beta ... without SKAN 4

Apple Search Ads: new placements, new opportunities, new challenges

Article

Apple Search Ads: new placements, new opportunities, new challenges

SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4

Article

SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4

6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager

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6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager

Top mobile app publishers right now: overall, fintech, games, music, and travel

Article

Top mobile app publishers right now: overall, fintech, games, music, and travel

Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups

Article

Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups

How to combine ASO with paid acquisition

Article

How to combine ASO with paid acquisition

Ad fraud 2022: what mobile user acquisition experts need to know

Article

Ad fraud 2022: what mobile user acquisition experts need to know

Contextual targeting and advertising: how good can it get?

Article

Contextual targeting and advertising: how good can it get?

App marketing boost for 2022: 19 tips to kickstart growth without spending a ton of cash

Article

App marketing boost for 2022: 19 tips to kickstart growth without spending a ton of cash

MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy

Article

MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy

Top apps 2022: Music, Entertainment, Travel, Fitness, and Food

Article

Top apps 2022: Music, Entertainment, Travel, Fitness, and Food

Cracking the code on creatives: How to create ads that convert

Article

Cracking the code on creatives: How to create ads that convert

A step-by-step guide to boosting your App Store conversion rate

Article

A step-by-step guide to boosting your App Store conversion rate

Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness

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Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness

10 insights from Rovio on maximizing SKAN for user acquisition

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10 insights from Rovio on maximizing SKAN for user acquisition

MMP: How to choose a Mobile Measurement Partner (and why you need one)

Article

MMP: How to choose a Mobile Measurement Partner (and why you need one)

Europe's new Digital Markets Act will change app stores as we know them ... and maybe platform privacy rules too

Article

Europe's new Digital Markets Act will change app stores as we know them ... and maybe platform privacy rules too

SKAN v4: 27 questions answered

Article

SKAN v4: 27 questions answered

SKAN 4: 14 things we know so far (or think we do)

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SKAN 4: 14 things we know so far (or think we do)

Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement

Article

Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement

Why the crypto crash was great for web3 games (and how to grow now)

Article

Why the crypto crash was great for web3 games (and how to grow now)

Why Unity bought ironSource: Chatting with CEO John Riccitiello

Article

Why Unity bought ironSource: Chatting with CEO John Riccitiello

12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular

Article

12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular

8 charts on $500 million in shopping apps ad spend: what can we learn?

Article

8 charts on $500 million in shopping apps ad spend: what can we learn?

WWDC Day 3: SKAdNetwork v4.0 details are here! WWDC Day 3: SKAdNetwork v4.0 details are here!

Article

WWDC Day 3: SKAdNetwork v4.0 details are here! WWDC Day 3: SKAdNetwork v4.0 details are here!

WWDC Day 1: New SKAdNetwork, and possibly more WWDC Day 1: New SKAdNetwork, and possibly more

Article

WWDC Day 1: New SKAdNetwork, and possibly more WWDC Day 1: New SKAdNetwork, and possibly more

13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound

Article

13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound

MMP in 2030: marketing measurement from the future

Article

MMP in 2030: marketing measurement from the future

Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys

Article

Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys

Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular

Article

Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular

iOS Performance marketing is back: Singular's SKAN Advanced Analytics provides accurate D7 revenue

Article

iOS Performance marketing is back: Singular's SKAN Advanced Analytics provides accurate D7 revenue

The ultimate guide to SKAdNetwork privacy thresholds

Article

The ultimate guide to SKAdNetwork privacy thresholds

Preparing for the next phase of mobile analytics on iOS: Past, present, and future

Article

Preparing for the next phase of mobile analytics on iOS: Past, present, and future

What TikTok's push into gaming means for app publishers

Article

What TikTok's push into gaming means for app publishers

Decentralizing digital marketing: The benefits of a blockchain-based strategy

Article

Decentralizing digital marketing: The benefits of a blockchain-based strategy

FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?

Article

FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?

The top 100+ on-demand apps of 2022

Article

The top 100+ on-demand apps of 2022

In-game ads exploding: why non-intrusive ads embedded in games are growing

Article

In-game ads exploding: why non-intrusive ads embedded in games are growing

Android Privacy Sandbox: A Practical Guide to Integrating

Article

Android Privacy Sandbox: A Practical Guide to Integrating

Android 13 will require apps to ask for push notification permission. Here's how to get ready

Article

Android 13 will require apps to ask for push notification permission. Here's how to get ready

22 essential mobile app marketing strategy trends for 2022

Article

22 essential mobile app marketing strategy trends for 2022

10 tips for optimizing your growth loop

Article

10 tips for optimizing your growth loop

Topics API: How Privacy Sandbox on Android connects people with ads

Article

Topics API: How Privacy Sandbox on Android connects people with ads

Mixed Conversion Models - level up your model & better predict SKAN revenue

Article

Mixed Conversion Models - level up your model & better predict SKAN revenue

15 secrets to maximizing revenue with subscription-based apps

Article

15 secrets to maximizing revenue with subscription-based apps

Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID

Article

Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID

Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance

Article

Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance

Android's SDK Runtime in Privacy Sandbox is a game changer

Article

Android's SDK Runtime in Privacy Sandbox is a game changer

Singular ROI Index 2022: the world's best ad networks

Article

Singular ROI Index 2022: the world's best ad networks

The future of iOS user acquisition: 21 questions and answers

Article

The future of iOS user acquisition: 21 questions and answers

Google Topics API: 11 things I learned from the documentation

Article

Google Topics API: 11 things I learned from the documentation

Incrementality is like heaven: no-one knows how to get there

Article

Incrementality is like heaven: no-one knows how to get there

11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal

Article

11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal

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