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SKAN 4 CV reset bug: No Singular SDK update needed
Article
SKAN 4 CV reset bug: No Singular SDK update needed
Your first million users: how to rock the cold start, with Hannah Parvaz
Article
Your first million users: how to rock the cold start, with Hannah Parvaz
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Article
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
17 reasons you need an MMP in 2023
Article
17 reasons you need an MMP in 2023
Organic and paid user acquisition: 26 insights from 6 experts
Article
Organic and paid user acquisition: 26 insights from 6 experts
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Article
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Article
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
80 generative AI marketing tools for mobile user acquisition pros
Article
80 generative AI marketing tools for mobile user acquisition pros
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Article
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
Article
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
Article
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
Hello Threads, the 'best cross promotion ever'
Article
Hello Threads, the 'best cross promotion ever'
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Article
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
Article
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
Article
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
Performance user acquisition in 2023 and beyond: 5 expert opinions
Article
Performance user acquisition in 2023 and beyond: 5 expert opinions
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Article
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
Article
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
 Lower SKAN eCPIs and more SKAN data
Article
Lower SKAN eCPIs and more SKAN data
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
Article
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
App Store Fraud: Apple stopped $2 billion in fraud, killed 282 million accounts, rejected 1.7 million apps
Article
App Store Fraud: Apple stopped $2 billion in fraud, killed 282 million accounts, rejected 1.7 million apps
Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
Article
Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
Singular MMM: Announcing the future of simple, automated, out-of-the-box media mix modeling
Article
Singular MMM: Announcing the future of simple, automated, out-of-the-box media mix modeling
iOS alternate payments: court tells Apple not to block alternate payment messaging
Article
iOS alternate payments: court tells Apple not to block alternate payment messaging
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
Article
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
How to optimize your ASA performance with ASO
Article
How to optimize your ASA performance with ASO
Mobile user acquisition and CTV: the 4 biggest obstacles
Article
Mobile user acquisition and CTV: the 4 biggest obstacles
Multiple app stores 2025: welcome to the multiverse of marketing
Article
Multiple app stores 2025: welcome to the multiverse of marketing
Generative AI for marketing: 10 tools for app growth
Article
Generative AI for marketing: 10 tools for app growth
75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers
Article
75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers
Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds
Article
Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds
How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts
Article
How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts
Bad ads: when the tragedy of the commons meets mobile advertising
Article
Bad ads: when the tragedy of the commons meets mobile advertising
Marketing ETL: why marketers need to give a damn about authentic ETL
Article
Marketing ETL: why marketers need to give a damn about authentic ETL
Privacy Sandbox on Android beta launched: here we go
Article
Privacy Sandbox on Android beta launched: here we go
Creative optimization 2023: marketers' questions answered
Article
Creative optimization 2023: marketers' questions answered
Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic
Article
Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic
Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted
Article
Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted
5 billion ad events show that fewer than 1% of Android users opt out of personalized ads
Article
5 billion ad events show that fewer than 1% of Android users opt out of personalized ads
SKAN 4.0 strategy: how to transition from SKAN 3
Article
SKAN 4.0 strategy: how to transition from SKAN 3
Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun
Article
Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun
Singular is now an AWS for Advertising & Marketing official featured partner
Article
Singular is now an AWS for Advertising & Marketing official featured partner
Imagining a world with third party app stores on iOS: 16 implications
Article
Imagining a world with third party app stores on iOS: 16 implications
Mobile marketing podcasts: the top 10 right now
Article
Mobile marketing podcasts: the top 10 right now
User acquisition 2023: 12 insights from 5 mobile experts
Article
User acquisition 2023: 12 insights from 5 mobile experts
The Singular SDK is now SKAN 4 ready
Article
The Singular SDK is now SKAN 4 ready
Oyo: Scaling growth with 1 single source of truth
Article
Oyo: Scaling growth with 1 single source of truth
Mobile games user acquisition strategy 2023
Article
Mobile games user acquisition strategy 2023
Privacy Sandbox for Android due date: Google teases us with an arrival announcement
Article
Privacy Sandbox for Android due date: Google teases us with an arrival announcement
Media mix modeling for mobile marketers: the Singular kickstarter guide
Article
Media mix modeling for mobile marketers: the Singular kickstarter guide
How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)
Article
How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)
17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff
Article
17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff
Apple Podcast Ads could be a multi-billion business by 2030
Article
Apple Podcast Ads could be a multi-billion business by 2030
8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular
Article
8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular
SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)
Article
SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)
Scaling iOS growth with SKAN 4: How Singular will help Scaling iOS growth with SKAN 4: How Singular will help
Article
Scaling iOS growth with SKAN 4: How Singular will help Scaling iOS growth with SKAN 4: How Singular will help
iOS 16's Live Activities offers huge new engagement and retention opportunities for app developers
Article
iOS 16's Live Activities offers huge new engagement and retention opportunities for app developers
Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now
Article
Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now
4 ways to make mobile ad creative that doesn't suck, from Craftsman+ CEO Alex Merutka
Article
4 ways to make mobile ad creative that doesn't suck, from Craftsman+ CEO Alex Merutka
Customer and user data security and privacy at Singular
Article
Customer and user data security and privacy at Singular
Apple releases iOS 16.1 beta ... without SKAN 4
Article
Apple releases iOS 16.1 beta ... without SKAN 4
Apple Search Ads: new placements, new opportunities, new challenges
Article
Apple Search Ads: new placements, new opportunities, new challenges
SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4
Article
SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
Article
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
Top mobile app publishers right now: overall, fintech, games, music, and travel
Article
Top mobile app publishers right now: overall, fintech, games, music, and travel
Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups
Article
Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups
How to combine ASO with paid acquisition
Article
How to combine ASO with paid acquisition
Ad fraud 2022: what mobile user acquisition experts need to know
Article
Ad fraud 2022: what mobile user acquisition experts need to know
Contextual targeting and advertising: how good can it get?
Article
Contextual targeting and advertising: how good can it get?
App marketing boost for 2022: 19 tips to kickstart growth without spending a ton of cash
Article
App marketing boost for 2022: 19 tips to kickstart growth without spending a ton of cash
MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy
Article
MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy
Top apps 2022: Music, Entertainment, Travel, Fitness, and Food
Article
Top apps 2022: Music, Entertainment, Travel, Fitness, and Food
A step-by-step guide to boosting your App Store conversion rate
Article
A step-by-step guide to boosting your App Store conversion rate
Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness
Article
Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness
10 insights from Rovio on maximizing SKAN for user acquisition
Article
10 insights from Rovio on maximizing SKAN for user acquisition
MMP: How to choose a Mobile Measurement Partner (and why you need one)
Article
MMP: How to choose a Mobile Measurement Partner (and why you need one)
Europe's new Digital Markets Act will change app stores as we know them ... and maybe platform privacy rules too
Article
Europe's new Digital Markets Act will change app stores as we know them ... and maybe platform privacy rules too
SKAN v4: 27 questions answered
Article
SKAN v4: 27 questions answered
SKAN 4: 14 things we know so far (or think we do)
Article
SKAN 4: 14 things we know so far (or think we do)
Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement
Article
Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement
Why the crypto crash was great for web3 games (and how to grow now)
Article
Why the crypto crash was great for web3 games (and how to grow now)
Why Unity bought ironSource: Chatting with CEO John Riccitiello
Article
Why Unity bought ironSource: Chatting with CEO John Riccitiello
12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular
Article
12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular
8 charts on $500 million in shopping apps ad spend: what can we learn?
Article
8 charts on $500 million in shopping apps ad spend: what can we learn?
WWDC Day 3: SKAdNetwork v4.0 details are here! WWDC Day 3: SKAdNetwork v4.0 details are here!
Article
WWDC Day 3: SKAdNetwork v4.0 details are here! WWDC Day 3: SKAdNetwork v4.0 details are here!
WWDC Day 1: New SKAdNetwork, and possibly more WWDC Day 1: New SKAdNetwork, and possibly more
Article
WWDC Day 1: New SKAdNetwork, and possibly more WWDC Day 1: New SKAdNetwork, and possibly more
13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound
Article
13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound
MMP in 2030: marketing measurement from the future
Article
MMP in 2030: marketing measurement from the future
Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys
Article
Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys
Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular
Article
Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular
iOS Performance marketing is back: Singular's SKAN Advanced Analytics provides accurate D7 revenue
Article
iOS Performance marketing is back: Singular's SKAN Advanced Analytics provides accurate D7 revenue
The ultimate guide to SKAdNetwork privacy thresholds
Article
The ultimate guide to SKAdNetwork privacy thresholds
Preparing for the next phase of mobile analytics on iOS: Past, present, and future
Article
Preparing for the next phase of mobile analytics on iOS: Past, present, and future
What TikTok's push into gaming means for app publishers
Article
What TikTok's push into gaming means for app publishers
Decentralizing digital marketing: The benefits of a blockchain-based strategy
Article
Decentralizing digital marketing: The benefits of a blockchain-based strategy
FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?
Article
FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?
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