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Singular
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Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
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iOS alternate payments: court tells Apple not to block alternate payment messaging
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SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
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How to optimize your ASA performance with ASO
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Mobile user acquisition and CTV: the 4 biggest obstacles
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Multiple app stores 2025: welcome to the multiverse of marketing
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Singular ROI Index 2023: the best ad networks of the emerging era of privacy
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Welcome to the seventh-annual Singular ROI Index
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Generative AI for marketing: 10 tools for app growth
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75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers
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Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds
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How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts
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ROI Index 2023
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How to transition to SKAN 4: guide
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Bad ads: when the tragedy of the commons meets mobile advertising
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Marketing ETL: why marketers need to give a damn about authentic ETL
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Privacy Sandbox on Android beta launched: here we go
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Creative optimization 2023: marketers' questions answered
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Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic
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Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted
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5 billion ad events show that fewer than 1% of Android users opt out of personalized ads
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SKAN 4.0 strategy: how to transition from SKAN 3
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Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun
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Singular is now an AWS for Advertising & Marketing official featured partner
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Imagining a world with third party app stores on iOS: 16 implications
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Mobile marketing podcasts: the top 10 right now
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User acquisition 2023: 12 insights from 5 mobile experts
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The Singular SDK is now SKAN 4 ready
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Oyo: Scaling growth with 1 single source of truth
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Mobile games user acquisition strategy 2023
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Privacy Sandbox for Android due date: Google teases us with an arrival announcement
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Media mix modeling for mobile marketers: the Singular kickstarter guide
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How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)
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17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff
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Apple Podcast Ads could be a multi-billion business by 2030
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8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular
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SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)
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Scaling iOS growth with SKAN 4: How Singular will help Scaling iOS growth with SKAN 4: How Singular will help
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iOS 16's Live Activities offers huge new engagement and retention opportunities for app developers
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Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now
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4 ways to make mobile ad creative that doesn't suck, from Craftsman+ CEO Alex Merutka
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Customer and user data security and privacy at Singular
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Apple releases iOS 16.1 beta ... without SKAN 4
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Apple Search Ads: new placements, new opportunities, new challenges
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SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4
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6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
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Top mobile app publishers right now: overall, fintech, games, music, and travel
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Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups
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How to combine ASO with paid acquisition
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Ad fraud 2022: what mobile user acquisition experts need to know
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Contextual targeting and advertising: how good can it get?
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App marketing boost for 2022: 19 tips to kickstart growth without spending a ton of cash
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MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy
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Top apps 2022: Music, Entertainment, Travel, Fitness, and Food
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Cracking the code on creatives: How to create ads that convert
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A step-by-step guide to boosting your App Store conversion rate
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Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness
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10 insights from Rovio on maximizing SKAN for user acquisition
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MMP: How to choose a Mobile Measurement Partner (and why you need one)
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Europe's new Digital Markets Act will change app stores as we know them ... and maybe platform privacy rules too
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SKAN v4: 27 questions answered
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SKAN 4: 14 things we know so far (or think we do)
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Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement
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Why the crypto crash was great for web3 games (and how to grow now)
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Why Unity bought ironSource: Chatting with CEO John Riccitiello
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12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular
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8 charts on $500 million in shopping apps ad spend: what can we learn?
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WWDC Day 3: SKAdNetwork v4.0 details are here! WWDC Day 3: SKAdNetwork v4.0 details are here!
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WWDC Day 1: New SKAdNetwork, and possibly more WWDC Day 1: New SKAdNetwork, and possibly more
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13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound
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MMP in 2030: marketing measurement from the future
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Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys
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Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular
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iOS Performance marketing is back: Singular's SKAN Advanced Analytics provides accurate D7 revenue
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The ultimate guide to SKAdNetwork privacy thresholds
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Preparing for the next phase of mobile analytics on iOS: Past, present, and future
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What TikTok's push into gaming means for app publishers
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Decentralizing digital marketing: The benefits of a blockchain-based strategy
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FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?
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The top 100+ on-demand apps of 2022
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In-game ads exploding: why non-intrusive ads embedded in games are growing
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Android Privacy Sandbox: A Practical Guide to Integrating
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Android 13 will require apps to ask for push notification permission. Here's how to get ready
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22 essential mobile app marketing strategy trends for 2022
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10 tips for optimizing your growth loop
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Topics API: How Privacy Sandbox on Android connects people with ads
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Mixed Conversion Models - level up your model & better predict SKAN revenue
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15 secrets to maximizing revenue with subscription-based apps
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Article
Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID
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Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance
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Android's SDK Runtime in Privacy Sandbox is a game changer
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Singular ROI Index 2022: the world's best ad networks
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The future of iOS user acquisition: 21 questions and answers
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Article
Google Topics API: 11 things I learned from the documentation
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Article
Incrementality is like heaven: no-one knows how to get there
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11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal
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