I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer.

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800.

I was instantly hooked.

As a user for three years and now Metadata's Head of Growth, I've seen firsthand how our platform can help B2B marketers of all stripes move the needle with smarter audience targeting, more accurate measurement, and optimizations aimed at actual dollar signs.