8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular
Associated with
John Koetsier John Koetsier
Eran Friedman Eran Friedman
Elizabeth Emery Elizabeth Emery
Igor Skokan Igor Skokan
Posted Oct 8, 2022 10 min read
8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular

You're not using media mix modeling to optimize adsets or creative or fine-grained targeting. You are using MMM to optimize ...

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