SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)
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John Koetsier John Koetsier
Posted Oct 24, 2022 6 min read
SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)

Apple promised SKAdNetwork 4 before the end of the year. Apple delivered. To me, when Apple promised SKAN v4 in 2022, that meant likely November, but

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