In the competitive world of B2B marketing, converting leads into loyal customers is an art and a science. The disconnect between marketing efforts and tangible sales results can be daunting. This presentation will delve into the critical components of an effective demand conversion strategy, offering practical insights and proven methods to increase conversion and create demand today. Join Brandon Redlinger and Tara Robertson from Chili Piper, as they share their expertise on how to bridge the gap between marketing and sales for lasting success.