The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
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Lisa Sharapata Lisa Sharapata
Posted Jul 21, 2025 4 min read
The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy

Let's be real: The old rules of B2B marketing are being rewritten-by buyers, by AI, and by the dizzying speed of change.

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