Hosts Charlie Riley and Greg Wise sit down with Preston Rutherford, co-founder of Chubbies - the brand that made shorts cool again!

In this eye-opening conversation, Preston reveals how he helped build a cult-favorite apparel brand that led to a 9-figure exit, and shares his expertise on the often misunderstood power of brand marketing.

Preston breaks down why marketers need to shift focus from obsessing over short-term metrics to building sustainable brand value. Learn why the current performance marketing landscape is becoming less effective, and discover how to convince your CFO that brand investment doesn't mean sacrificing immediate results.

🔑 Key Insights:
00:00:03 Show introduction with hosts Charlie Riley and Greg Wise
00:00:30 Introduction of special guest Preston Rutherford, Chubbies co-founder
00:01:52 Preston's journey from college to creating Chubbies
00:04:58 How Chubbies grew into a $100M+ business with double-digit growth
00:07:25 What "brand" really means according to Preston
00:11:48 How to measure brand success through customer behavior
00:14:13 The pendulum swing back to brand marketing
00:18:17 Why marketers need to understand finance and incrementality
00:24:35 How brand investment reduces the need for discounting
00:30:06 Why it's not "brand vs. performance" but "brand AND performance"

If you're a marketer struggling to balance short-term results with long-term brand building, this episode is essential listening! Preston offers practical advice on how to approach brand marketing with the same analytical rigor as performance marketing.

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