What's event-based data? In general, it's richer and more efficiently organized tabular data. More particularly, it's the kind of data that Mixpanel captures and flows through all of its charts and dashboards. What a lot of people don't realize is how easily they can turn almost any kind of tabular data into events data and what a powerful difference it can make for their analysis by doing this. This blog explains how that's possible, why you'd want to do it, and how you can put it together with the right tools.