How to Implement an Outbound Motion with PLG | Kyle Poyar, Operating Partner at OpenView | Correlated Podcast
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7 min read
How to Implement an Outbound Motion with PLG | Kyle Poyar, Operating Partner at OpenView | Correlated Podcast

As PLG companies grow past $10M annual recurring revenue (ARR), larger accounts start to drive a disproportionate amount of revenue and incremental growth, and these accounts will typically begin their journey with a product interaction before they ever talk to sales. So, it's no wonder that PLG companies contemplate introducing an outbound motion.

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