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Cat Anderson
Emil Shour
MK Getler
Christian Beck
Jenna Sacks
Camille Trent
18 min read
The State of the B2B Podcast Listener
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Keep up with your peers on The Juice.
Get access to this piece, and so much more. Start a free account on The Juice and we'll send you
weekly emails sharing which podcasts, blogs, guides, etc. are trending with other marketing or
sales pros. We call it the Top 5!
The Juice released The State of the B2B Podcast Listener report to answer the question, "what do consumers really want from branded podcasts?" The data and insights in this report are sourced from the 20,000 podcast episodes on The Juice at the time this report was published.
In this report you'll learn:
-The types of podcast topics that are resonating with sales and marketing professionals
-The brands who are are performing the strongest and most consistently
-The types of roles and personas who are consuming branded podcasts
Thank you to Quill and CoHost for their collaboration and sponsorship of the report.
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