Part of Stocard's success is the company's commitment to always providing value, whether that's creating the most seamless experience for users or providing guidance to their retail partners, according to Lukas Stehr, Lead Data & Design. During the COVID-19 pandemic, the Stocard team knew retailers would be severely affected by the quarantine measures and wanted to figure out how they could further support their partners.

During new hire onboarding, there's a session devoted to the importance of analytics and new hires are given a tutorial on how to use Mixpanel. The core of the training is a quiz show called ​Who Wants to Be a Mixpanelionaire?. As a result of these onboarding efforts, 84% of Stocard's employees use Mixpanel on a regular basis, including product, sales, marketing, engineering, support, design and business operations teams.

"The effect of our data-driven approach with Mixpanel can be seen everywhere in the company – including the instant reaction to the pandemic and the hundreds of A/B tests which help create magical experiences for our users," said Lukas.