‎A growing number of marketers are incorporating the concept of wellness into their strategy to connect with and engage their target audience and drive certain outcomes. From the ubiquity of B2C lifestyle brands wellness pop-ups, to more and more B2B enterprise organizations leveraging wellness-centric events to engage both employees and buyers alike, "wellness" has undoubtedly become a 21st century buzzword. But what does wellness really mean? And what role should wellness play in today's marketing and events landscape?

In this episode, we sit down with the event marketing maven and the fittest man in events, Dave Stevens, to unpack how event marketers can increase ROI by increasing elements of wellness into their marketing and execution strategies.