Metrics that matter to SPC Card: KPIs to drive your mobile marketing strategy
Associated with
Anya Pratskevich Anya Pratskevich
Olabiyi Dipeolu Olabiyi Dipeolu
Posted Sep 5, 2019 10 min read
Metrics that matter to SPC Card: KPIs to drive your mobile marketing strategy

Data lead at SPC Card, a student loyalty discount program in Canada, shares which mobile app KPIs matter to different company stakeholders.

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