If you've jumped on the bandwagon of adding interviews to your company blog, then you might have realized an inconvenient truth-interviewing takes skill.
Here's the bad news: most marketers don't know how to interview.
These writers don't research enough background information and when the interview starts, they fumble with basic questions without getting the answers they want.
A bad interview is a waste of everyone's time. Do you really want your source wondering: "Why did I agree to this in the first place?".
Remember why you're doing this in the first place. A botched interview won't help your content strategy or improve your SEO metrics. If you want to reap the rewards from good content, you need to put in the work.
But don't worry: you can learn interview skills. Once you do, you'll turn conversations into an effective tool in your writing arsenal.