In-game ads exploding: why non-intrusive ads embedded in games are growing
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John Koetsier John Koetsier
Posted Apr 21, 2022 5 min read
In-game ads exploding: why non-intrusive ads embedded in games are growing

Games don't just have ads anymore. We also have entire games as ads. Even worlds as ads, as Lego builds out a kid-safe space with Epic in the metaverse.

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