Sales is changing, but according to a Harvard Business School professor, many sales managers and executives still use outdated assumptions.
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Frank Cespedes Frank Cespedes
8 min read
Sales is changing, but according to a Harvard Business School professor, many sales managers and executives still use outdated assumptions.

Frank gives us his take on how he thinks sales is changing (and will continue to change), the role of marketing in supporting sales teams, and the three most important activities sales leaders should be focusing on right now. (Don't worry there won't be a test).

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