Marketing experts specializing in business-to-business commerce have been tracking the gradual digital evolution of leaders and B2B buyers for close to a decade. The trend became a hot topic when a study conducted by the Boston Consulting Group (BCG) revealed that 80% of B2B buyers were using mobile devices to make purchases. [1] Since that report, the demand for business-focused mobile apps has grown and globally is anticipated to reach a value of $8.7 trillion by 2026. [2]

As with any new product or service, building a mobile app to support your B2B business is a complex, multifaceted process, and you're not guaranteed to succeed-only 13% of B2B mobile apps are successful after launch. [3] However, you can improve the chances of success by ensuring your new mobile app is supported by a comprehensive marketing plan.

To help your team understand what it takes to fully support your new mobile app from a marketing standpoint, UpCity has taken the time to break down mobile app marketing for you, including how to market an app, how to build a marketing plan and the stages involved, why you need an app marketing plan, and how to measure app success.