We're all familiar with countless examples of marketing designed for the masses. Coca-Cola, Nike, Netflix, Amazon, and hundreds of other companies spend the majority of their marketing efforts on reaching everyone everywhere. For a lot of very large companies, everyone is a potential customer, and so messaging everybody is the best way to put their products or services or brand in front of the most eyeballs possible. We'll take a look at some of the benefits of niche marketing, some great niche marketing examples, and how to find a niche market to help your business succeed.