Everyone in business knows that the best, most affordable marketing tool in the world is, quite simply, a satisfied customer. Any customer who is not only satisfied but also happy with your products or services will recommend you to others and may even become an authentic evangelist for your small business. That's what word-of-mouth marketing is.

Word-of-mouth marketing is a powerful marketing strategy that helps grow your customer base, product line, and business based on customer experiences. But there's a lot more to this marketing approach and its related benefits.