At its core, being product-led means focusing on providing true value through your product. In contrast to more marketing- or sales-led models, product-led companies focus on acquiring and retaining customers through their product experience and unique value proposition. Because of this, the first step for companies to become product-led is to find out what customers value the most in their product. What are the biggest customer problems the product solves? Which features and functionality could your customers not live without and drive true long-term engagement?