The silent deal-killer: customer indecision (and what you can do about it)
4 min read
The silent deal-killer: customer indecision (and what you can do about it)

Salespeople are used to trying to overcome the "customer status quo" barrier when convincing a prospect to make a purchase, but it turns out overturning the status quo isn't necessarily the best way to secure a sale – minimizing the customer's fear of purchasing is the key.

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