How do search engines rank web pages? It's that all-important question on the minds of business owners around the globe. Many think there's an elusive (or illusive) secret formula for ranking pages; pure speculation abounds. And more confusing yet is that search engines like Google tell us there are over 200 ranking factors (each factor may have up to 50 variations)! Where do you even begin to determine which organic search ranking factors might be important to your results?