Associated with
Kirsten Newbold-Knipp
Steve Easterbrook
Posted Apr 16, 2018
•
5 min read
Today's CMO is tomorrow's CEO candidate
More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today's CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.
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