Hot off the heels of Shopify's leaked AI manifesto, most every marketing leader should be wondering the same thing this week: are we using AI well enough?

In this episode of The Proof Point, Dave Boyce, EVP of Product at Winning By Design, examines how AI is redefining the leadership landscape in the go-to-market space. And, he's sharing the top 3 things every marketing team should be using AI for (and if you're not...now's the time to get started).

The conversation takes a practical turn, focusing on aligning AI with customer-centric approaches, and how companies can integrate these strategies to improve their market positioning.

Mark draws on Dave's extensive experience to provide valuable insights for those aiming to excel in this new AI-driven landscape, making it an essential listen for modern go-to-market professionals.

What you'll get in this episode:
1. The evolution of leadership skills crucial in an AI-first market
2. Insights into fostering a curious and innovative team culture
3. Strategies for scalable AI implementation that avoids chaos

Things to listen for:
(00:00) Mark's introduction and Dave's time as an Eagle Scout
(03:14) Leadership shifts needed for an AI-driven go-to-market landscape
(04:58) Promoting curiosity in go-to-market teams
(09:01) The importance of systematic go-to-market instructions for AI
(14:24) AI agents and the significance of performance reviews
(17:59) Essential skills for leaders in a human and AI collaborative world
(20:05) Winning By Design's innovative Revenue Architecture
(22:14) Success stories: Canva's customer-centric go-to-market approach
(38:40) Dave's Boyce's insights on freemium models and his book "Freemium"

Pre-order Freemium now!
Amazon https://amzn.to/41YTwXk
Barnes and Noble https://www.barnesandnoble.com/w/freemium-dave-boyce/1146332695
Target https://www.target.com/p/freemium-by-dave-boyce-hardcover/-/A-94094073#lnk=sametab
Waterstone's https://www.waterstones.com/book/freemium/dave-boyce/9781503640399