Associated with
John Koetsier
Jayne Peressini (Jayne Pimentel)
Posted Jan 3, 2020
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26 min read
DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more
Are ghost ads scary? Only if you're afraid of incrementality measurement. And, should the onus for ad fraud be on ad networks or on marketers? You might
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