4 Ways to Implement Marketing Automation Data
Posted Feb 15, 2022 9 min read
4 Ways to Implement Marketing Automation Data
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Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources are regulated or blocked by leading tech platforms. But collecting data is only the first step. The data you gather actually needs to be applied to marketing programs to make an impact on customer experience and conversion.

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