Nobody likes talking about the marketing fundamentals. AI is sexy and there's PLG and UGC to spend your time on. But, having worked with companies from high-tech software to your local landscaping company and everything in between, I've come to realize there are several key fundamentals that every marketer needs to have before adding all the fancy go-fasters. If you really nail your market segmentation, understand your customer better than they do, and lead with a message that resonates with those key buying personas, everything else falls into place. That's when the tech like Metadata can really accelerate your growth. But if you don't have the fundamentals, even great tech won't save your pipeline.