Partho Ghosh on the hardest parts about transitioning to product-led
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Daniel Bean Daniel Bean
Partho Ghosh Partho Ghosh
Posted Apr 27, 2022 8 min read
Partho Ghosh on the hardest parts about transitioning to product-led

Partho Ghosh calls himself "customer-obsessed." It only takes a few minutes of talking with him about what he's up to at Hootsuite to see how that spills into his work. In our chat, Ghosh talked to us about his go-to product-led growth tactics, how product analytics and cultivating a data-informed culture play important roles, and what the biggest challenges can be when transitioning teams and companies into PLG-heavy motions.

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