How to Align Sales and Marketing: The Ultimate Power Couple
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How to Align Sales and Marketing: The Ultimate Power Couple
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If you had two departments doing the same job, that would result in a lot of wasted time and energy. Sales and marketing both work to help organizations grow their customer base and increase revenue.

But to establish that collaborative relationship between sales and marketing, you must first understand the difference in the key functions of each department. These differences lie mostly in each team's strategies, goals, and tools and resources.

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