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Lessons in Luxury Selling with John Paul DeJoria
John Paul DeJoria is the billionaire founder of the Paul Mitchell hair products line and Patrón Tequila. DeJoria's journey from working out of the back of his car to billionaire status underscores the power of grit, resilience and the unwavering belief in one's ability to sell. His career, marked by achievements in the beauty and spirits industries, is an inspiring tale for any salesperson.
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