Your Guide to Webflow's $4B PLG Engine: How Webflow Pairs Self-Service and Sales for Rapid Growth
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Kyle Poyar Kyle Poyar
Posted Apr 18, 2022 10 min read
Your Guide to Webflow's $4B PLG Engine: How Webflow Pairs Self-Service and Sales for Rapid Growth

Webflow's enterprise revenue grew from $1 million to $8 million in just the last year after pairing self-service and sales for rapid growth.
As Webflow attracted capital, they started to aggressively add sales to the initial product-led, self-service motion. I sat down with Co-Founder Bryant Chou to go behind the scenes into Webflow's PLG engine. Read on to learn how Webflow pairs self-service and sales for rapid growth.

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