Survey software allows users to create custom surveys, send them out to a select group of people and receive some kind of reporting on the answer. It can be as small as voting on a restaurant for an evening out with friends or as large as a customer satisfaction survey for an enterprise company to send to thousands of customers. The only limit is your imagination. If you're just starting your business, surveys can be an invaluable way to find out what you're doing well and where you need to improve. The fact that there are a variety of free survey options is just icing on the cake. If you don't want to spend a lot of cash, you can get a good amount of information that will help you build your business directly from your customers using a free online survey tool.