One may think that the future of commerce is predictable: almost all of us will shop online while most retail stores will close. While this may become a reality someday, short-term trends are more complicated and unpredictable.
There are now more ways to shop than ever, and buyer behavior is becoming more complex. As a result, manufacturers, suppliers, and retailers have difficulty keeping up with market changes, impacting their activities and creating a negative buyer experience.
Let's look at some of the significant trends shaping commerce in the near future.