Posted Nov 10, 2021
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9 min read
Facebook AMM: How the new measurement changes will impact mobile marketers
Facebook's Advanced Mobile Measurement program is officially over.
This means that the granular device-level data you used to receive is going away in favor of more privacy-safe aggregated reporting. Facebook has deprecated Advanced Mobile Measurement (AMM), and now advertisers will only be offered aggregate install measurement from Facebook, not granular data.
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