In a perfect world, sales and marketing would be tightly aligned, working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn't always easy. And sometimes, it feels downright impossible. From this challenge, sales enablement was born.

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. As a result, B2B companies are investing heavily in sales enablement tools. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals.