Video communication app mmhmm was founded in San Francisco in 2020, and built out ambitiously during the first year of Covid. 2020, after all, was the year that video happened to so many of us, and mmhmm is the desktop app that lets you leave an even better impression than you could even if you were meeting in real life.

mmhmm's founder was dissatisfied with how industry leaders Meet and Zoom presented the video paradigm and resolved to create a new way to communicate via video. They designed mmhmm as a tool for controlling your virtual environment; you can live alongside your content in a way that doesn't ask your audience to choose between the content or the presenter as Meet and Zoom do.

mmhmm investigated a number of analytics tools and were drawn to Mixpanel initially by its cost structure. "Getting Mixpanel in early has helped us unlock quick, iterative feedback loops," says Yuan. "We're only seven months in, but I'm excited to see how this product unravels itself to us over time. We're stoked with it so far, and there's still a lot to see and learn and discover."