G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source customer feedback, leverage it for marketing content, and embrace buyer intent data to find and target in-market buyers. In a world where it's crucial for sales and marketing to be aligned, Sales teams can also benefit from G2's solutions and data.

To explain how this can be done, my colleague Caroline Celis – G2's brilliant Sr. Director of Global Business Development – joined me for a G2 Reach 2023 Masterclass session. Here, we had the opportunity to explore the diverse application of G2 in Sales to nurture prospects, retain and grow customers, and close deals.

Especially during the current economic climate we're in, a tool like G2 is invaluable for Sales teams. In this article, I'll summarize a few of our top tips to help you get started and thrive with G2.