Winning by Design sought to accelerate the organic, word-of-mouth growth of its customer base in the highly competitive market for services to software as a service (SaaS) companies. The challenge was to find new ways to engage with potential customers using a third-party
platform that offers curated and authenticated reviews and feedback. Verification was essential to ensure the integrity of the information shared and to help users learn from the experiences of others. This led Winning by Design to partner with G2 and its platform of in-depth
verified user reviews, which offer a "real-world laboratory" for buyers
with relevant experiences.