After the Display vs Discovery Ads challenge, we decided to run a new test in the last part of 2023 to compare Demand Gen campaigns' performance to that of "regular" Display campaigns. As in the previous experiment, we set the same budget for about 30 days, using the same content & targeting options. Here's what happened.

This time we promoted ADworld Experience video-recording sales. As some of you may already know, ADworld Experience is the EU's largest all-PPC event. Its main target audience is seasoned PPC professionals, who work with Google Ads, Meta Ads, Linkedin, Microsoft, Amazon, TikTok, and other minor online advertising platforms.

During the previous test, we found that experienced PPC professionals could be effectively targeted using an expressed interest in any advanced PPC tool. So we selected the most renowned ones excluding those not directly related to the main platforms.
Here are the brands we targeted in alphabetical order: adalysis, adespresso, adroll, adstage, adthena, adzooma, channable, clickcease, clickguard, clixtell, datafeedwatch, feedoptimise, feedspark, fraudblocker, godatafeed, opteo, optmyzr, outbrain, ppcprotect, producthero, qwaya, revealbot, spyfu, squared and taboola.