Aavenir wanted to leverage their pre-sales team's abilities to deliver demos faster than competitors in new and inventive ways that would help them accelerate the buying process with procurement and other stakeholders. They wanted to shorten the sales cycle by making their demo process more efficient and more focused on how the buyers interact with their product. Because they routinely deal with Legal, Procurement, Sourcing and Finance leaders in their deals, they wanted to identify these stakeholders faster and build trust without subjecting their teams to repetitive demos.