Posted Sep 10, 2021
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7 min read
Analyzing 3 years of fintech mobile ad spend: what do fintech growth marketers know?
September 10, 2021
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In the past couple of years, fintech has become a lot like mobile gaming.
Seriously.
Not because finance and investment is gambling, or a game. And not because managing your money is a fun and exciting thing to do (at least for most of us). Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. And growth marketers in mobile gaming are not like other growth marketers.
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