Birddogs, Pepsi, and the Law of 250: The Story of Joe Girard
3 min read
Birddogs, Pepsi, and the Law of 250: The Story of Joe Girard
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Each "Best Salesman in the World" has a different set of colorful metaphors they use when explaining their secrets. Joe Girard is no exception. His claim to fame was holding the Guiness World Record for the most cars sold in one year – 1,425 – and writing the best-selling book How to Sell Anything to Anyone about the lessons he learned throughout his career. We've laid out a few of his most salient points below, along with their connections to his life. While there are some obvious clues that this book was written in 1977 (for instance, he talks about the power of snail mail), many of his points are still applicable today.

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