What marketers wish their PMs knew about working together
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Ashley Hockney Ashley Hockney
Posted Oct 6, 2022 9 min read
What marketers wish their PMs knew about working together

Marketing and product teams are often get pitted against each other. As soon as engineering resources are on the line, and KPIs are outlined, both factions are biting their nails wondering whose resource requests will get prioritized. After eight years working in marketing (and with gratitude for the stellar product leads I've worked with), I'd like to share a handful of key learnings and collaboration points that made our product, brand, and teams sing.

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