People are definitely shopping a lot with smartphones. But buying? Not as much, at least not today. According to comScore's 2016 Future in Focus report, people spend 60% of their digital shopping time on smartphones, yet spend 16% of their digital commerce dollars via mobile.
That leaves a gigantic gap – one that merchants are anxious to close. That's why retailers are taking lots of steps to boost their mobile commerce revenue. Here are seven of the most common approaches they're taking.