Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun
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John Koetsier John Koetsier
Eran Friedman Eran Friedman
Posted Jan 18, 2023 4 min read
Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun

The SKAN 4 era has begun: we are now seeing live SKAN 4 postbacks coming from ad networks. The scale is tiny right now, so don't get too excited. But

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