2020 has been a year like no other, or what we've become accustomed to saying-an unprecedented year-due to the COVID-19 pandemic. While this article is definitely inconsequential compared to the events of this year, marketers and marketing technology have been significantly impacted throughout the course of 2020.

Marketing teams have needed to adapt to new strategies quickly and precisely while scrutinizing and changing their goals and performance metrics. As 2020 is drawing to a close, I've put together a list of four martech and adtech trends that will shape the marketing and advertising landscape in 2021.